NAME: ALINTI
It is dedicated: This venture is dedicated to the sale and manufacture
of a device that generates electricity from plants, microorganisms and solar
energy. It is also used as an air purifier. With a self-watering system and
portable 10000mah Green Power bank.
Gleam Product:
Main characteristics of our clients:
➔ Location: 4 districts of modern Lima (Miraflores,
Surco, San Borja and San Isidro).
➔ NSE: More than 80% of its inhabitants from NSE A
AND B.
Consumer behavior:
➔ Analysis
of internal factors
★ Motivation: Environmental motivation is not only
predominant when choosing ALINTI's ecological products. But also to save
electricity.
★ Perception: Buying green home care products is
good and an important practice for the environment.
➔ Analysis
of external factors
★
Cultural values: Belief in environmental benefits
since three groups of ecological consumers are identified: ecological consumers
interested in their own benefits and highly influenced, ecological consumers interested
in environmental benefits and ecological consumers very interested in their own
benefits and less influenced.
Types of
consumers:
➔
Emotional: This type of consumer that has ALINTI is carried away by their
emotions regarding the environment and that is why when it comes to purchasing
the product it makes them happy.
Lifestyle:
Sophisticated:
As our consumers like to be differentiated by other people and gain more
recognition for caring for the environment, they usually say that the product
is indicated for them.
➔ Modern:
They are our consumers who are in the eco-friendly movement and are looking for
a society that conforms to a more current style.
Tastes and preferences: Consumers
focus their preferences on caring for the environment, since it has become a
growing trend in the region. One of the main requirements is that it be
dual-use in order to achieve an efficient use of resources and energy.
Consumption habits: They tend
to have a responsible consumption habit to promote a culture of responsible,
critical and supportive consumption that starts from a modification of their
personal attitudes and extends to movements of change in the economic and legal
structures of society.
Address: ALINTI maintains an operational
address, since it is a venture that has only been on the market for a short
time. The one who manages the production process and assigns the tasks within
this business is Hernán Asto, the creator of this business idea.
Shareholders: It does not yet have any
shareholder. However, there are already groups interested in entrepreneurship
such as: Facebook and 3 large companies in the United States. But, currently
they have not closed.
Benefit: Alinti is the only technology in
the world that manages to make it possible to use the biological current in a
sustainable way, managing to benefit many places far from rural areas or with
low economic resources, since it accumulates energy to light bulbs for up to 12
hours and charge the battery. battery of up to 2 cell phones, but in addition
to generating clean energy it also absorbs toxic substances such as ammonia,
benzene and carbon dioxide.
Rason to believe: Alinti has
been awarded, after 3 years of research, second place in the international
contest 'An idea to change history', promoted by the History Channel.year
later, he won the 'Technology with Impact' award from the Latin America Green
Awards, considered the "Oscars of the environment". In that same
event, he placed second in the Energy category. However, the best award the
company has had has been being able to take its device to hundreds of homes,
including those in Cerrito la Libertad, in Lima, Peru.
